Strategy, content, and execution — built for businesses ready to grow beyond guesswork.
I'm Josh Pettovello — a business and marketing strategist based in Michigan with a track record of turning ambiguous problems into clear, executable plans that drive real growth.
My approach isn't theory-first. I start with where you are, build a strategy around where you want to go, and stay in the mix to make sure it actually happens.
Whether you're a founder trying to find your market, a brand that's gone quiet, or a team that needs a sharper content engine — I've been in that room.
Long-term organic growth through technical audits, keyword strategy, and content architecture that ranks — and converts.
Content systems built around your audience and goals — from strategy and editorial calendars to creation and distribution.
One-on-one strategy sessions for founders and marketing teams who need a sharp outside perspective and an action plan.
A deep-dive audit of three Michigan-based SMBs — identifying what's working, what's being left on the table, and the exact steps to fix it.
Read the case studyBuilt and launched a full content marketing system for a B2B service business — strategy, editorial calendar, and first 12 pieces of content.
View the projectA concept campaign — full messaging framework, positioning strategy, and sample content for a challenger brand entering a crowded market.
In progressA niche newsletter on practical marketing for small and mid-size businesses. Launching soon — subscribe to be first.
Notify meHave a project in mind or just want to explore what working together might look like? Reach out — I respond within 24 hours.